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| Readers Digest Sweepstakes Solutions | Readers Digest Sweepstakes Articles |
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Fear and Bloating on Mad Ave - Reader's Digest plans reduction in circulation Fear and Bloating on Mad Ave.(Reader's Digest plans reduction in circulation)...(Continue Reading)Reader's Digest Continues to Slim Downn Byline: Linda Kopp Although it's being hailed by industry pundits as courageous, Reader's Digest's recent announcement that it will cut its rate base ......(Continue Reading)Sweepstakes mailers hustle to fight Collins bill - marketing of sweepstakes The direct marketing and publishing industries are scrambling to influence a bill that could levy hefty fines and tough disclosure requirements for sweepstakes mail promotions, according to reports...(Continue Reading)The High-Wire Act - analysis of Reader's Digest's financial strategy Byline: joe hagan When Tom Ryder envisions the future, he sees an aging Bruce Springsteen leafing through a copy of Reader's Digest. "People are going ......(Continue Reading)Reader's Digest The moral obligation to save time has been a sovereign force in American culture since colonial days. Time saving took on added importance in the late nineteenth and early twentieth centuries whe...(Continue Reading) |